Q1 2021 Europe Fashion Games Report: Top 5 Apps by Sensor Tower

In the first quarter of 2021, Europe's fashion game enthusiasts showed their style through active engagement with their favorite apps. Sensor Tower provides us with a glimpse into how the top 5 fashion games fared during this period.

Project Makeover, developed by Magic Tavern, Inc., saw its revenue peak at approximately $1.2M in mid-January before gradually declining to around $933K by the end of March. Downloads followed a similar trend, starting strong with over 1.7M in late December and tapering to roughly 560K by March end. Weekly active users (WAUs) reached a high of around 2.9M at the beginning of January, decreasing slightly to roughly 2.7M by the quarter's close.

Zynga's High Heels! had a different journey, with negligible revenue at the start of the year, which grew to just over $1K by the end of March. The game experienced a surge in downloads, from about 209K in its launch week to over 1.2M in early February, then gradually decreased to around 794K by the end of March. WAUs showed impressive growth from approximately 174K to over 3.1M in the same period.

CrazyLabs LTD's Acrylic Nails! did not generate revenue but had a sizable user base. Downloads saw a decline from over 1.1M in late December to about 246K by the end of March. The WAUs also decreased from nearly 2M to around 668K within the quarter.

Lion Studios' Nail Salon 3D showed modest revenue figures, starting at approximately $6K and ending the quarter at nearly $2K. Downloads decreased from over 722K to around 396K, while WAUs dropped from over 1.1M to around 863K.

Lastly, Chibi Doll Dress Up Games by Anime Dress Up Games, showed a slight revenue increase from $104 to $71 by quarter's end. Downloads started at around 228K and showed a decline to 156K in late March. The WAUs also saw a decrease from over 568K to approximately 480K.

For more detailed insights and data on app performance, Sensor Tower's platform offers a comprehensive analysis of the mobile app ecosystem.